Here’s a little something I’d like to share with you… the art of link building – without spending a dime! That’s right; you don’t need a massive budget to build high-quality backlinks. With these 7 free link building strategies, you’ll be well on your way to improving your website’s authority and ranking higher in search engines.
Read ’till the end for a bonus strategy!
On This Page
Strategy #1: Resource Pages
Resource pages are a goldmine for link building because they’re curated lists of high-quality websites, tools, and resources. When you get featured on a resource page, you’re essentially getting a vote of confidence from the website owner, saying “Hey, this is a valuable resource worth sharing.”
I discovered this strategy a few years back, when I was desperately trying to rank a new supplement blog. My first successful resource page link came after THREE rejected pitches (seriously, I was about to give up!) but that one acceptance changed everything. Within two weeks, I noticed a small bump in my rankings that honestly felt like magic.
These links are valuable because they’re often:
- Relevant: Resource pages are niche-specific, making the links highly relevant to your website.
- Authoritative: Resource pages are often created by authoritative websites, passing on their trust and authority to your website.
- Durable: Resource pages are less likely to be removed or updated, making the links more stable.
- Find resource pages in your niche using search operators like “keyword + resources” or “keyword + links.”
- Create a valuable resource on your website that’s worth linking to (e.g., an in-depth guide, a tool, or a webinar).
- Reach out to the owners of those resource pages and suggest your resource as a worthy addition.
How to implement a Resource Pages link building strategy:
Here’s how to implement a Resource Pages link building strategy (though honestly, the outreach part is where most people mess up):
- Create Linkable Assets
Look, you can’t just slap together a mediocre blog post and expect people to link to it. You need to create something genuinely useful. I’ve found comprehensive guides and interactive tools work WAY better than standard listicles here.
Ensure these assets are well-designed, informative, and unique. And please, for the love of SEO, proofread your work! Nothing gets your pitch rejected faster than typos in your “high-quality” content. - Find Relevant Resource Pages:
Use these search operators in Google (my go-to is the first one, it almost always yields the best results):
“keyword + resources”
“keyword + useful links”
“keyword + recommended sites”
“keyword + links”
Replace “keyword” with terms related to your niche. Dig beyond the first page of results – sometimes the best opportunities are hiding on page 4 or 5! - Evaluate Potential Resource Pages:
Don’t waste time on low-quality pages. I made this mistake for months and got nowhere. Check:
– The page’s relevance to your niche
– The website’s authority (Moz DA or Ahrefs DR are fine, but trust your gut too)
– When the page was last updated (if it’s been 2+ years, move on)
– That the page actually links out to external sites (sounds obvious but I’ve wasted many emails on this!) - Create a Prospect List:
This is where I get super organized – gotta keep track of who you’ve contacted or you’ll end up awkwardly emailing the same person twice (did that once… not my finest moment!).
Compile a spreadsheet with:
– Website URL
– Resource page URL
– Website owner or editor’s name
– Contact email or contact form URL
– Notes on the website’s focus or requirements
I like to add a column for “Interest Level” where I rate prospects from 1-5 based on how likely I think they are to accept my pitch. Helps me prioritize my outreach. - Personalize Your Outreach:
Research each website before reaching out. Spend at least 5 minutes browsing their content. Trust me, it shows in your email when you haven’t done this step.
Find commonalities between your resource and their existing content. Maybe you’re both passionate about sustainable practices in your industry or share a similar audience demographic. - Craft Your Outreach Email:
Keep it concise and ACTUALLY personalized. Nobody wants to read your 5-paragraph life story.
I’ve had the best success with this basic structure:
Brief intro (who you are + website)
Specific compliment about their resource page (be genuine!)
Explain your resource and why THEIR AUDIENCE would find it valuable
Suggest adding your resource to their page
Offer something in return (I’ll often share their page on my social channels or mention them in an upcoming newsletter) - Send Outreach Emails:
Use a professional email address. Nothing screams “ignore me” like an email from hotdude99@gmail.com (no offense to any hotdudes out there).
Follow up once after 1-2 weeks if you don’t receive a response, but don’t be pushy. My follow-up rate is around 40% – sometimes people just miss the first email. - Track Your Progress:
Note responses and outcomes in your spreadsheet. This data becomes invaluable over time – you’ll start to see patterns in what works and what doesn’t. - Nurture Relationships:
This part gets overlooked ALL THE TIME and it’s such a missed opportunity! When someone adds your link, don’t just disappear. Thank them, share their page, engage with them on social media. I’ve turned resource page links into guest posting opportunities and even partnerships just by building these relationships.
The key to success with this strategy is creating truly valuable resources and building authentic relationships with website owners. Quality always trumps quantity in link building – 5 high-quality resource page links can outperform 20 mediocre directory links any day of the week.
Strategy #2: Broken Link Building
This part gets overlooked ALL THE TIME and it’s such a missed opportunity! When someone adds your link, don’t just disappear. Thank them, share their page, engage with them on social media. I’ve turned resource page links into guest posting opportunities and even partnerships just by building these relationships.
The key to success with this strategy is creating truly valuable resources and building authentic relationships with website owners. Quality always trumps quantity in link building – 5 high-quality resource page links can outperform 20 mediocre directory links any day of the week.
These links are valuable because they’re:
- Relevant: The content you create to replace the broken link is highly relevant to the original content.
- Authoritative: You’re getting a link from a website that’s already authoritative in your niche.
- Easy to get: Website owners are often happy to replace broken links, making it an easier link to acquire.
How to implement a Broken Link building strategy:
Choose Your Tools:
Don’t overcomplicate this. You don’t need every premium tool under the sun. Pick ONE good broken link checker (I use Ahrefs but Check My Links Chrome extension works fine for beginners) and ONE SEO tool for competitor analysis.
Identify Potential Target Websites:
Make a list of the big players in your niche. Like, who would you KILL to get a backlink from? Those are your targets.
Include competitors’ websites for analysis too. Their broken backlinks are your goldmine!
Find Broken Links:
This part can be tedious, not gonna lie. But it’s worth it. Use your chosen tool to scan target websites for broken links.
Focus on resource pages, blog posts with lots of outbound links, and “best of” lists. These tend to have the highest concentration of link rot.
Create a list of broken links relevant to your niche. Don’t waste time on links that have nothing to do with your expertise.
Analyze Broken Link Destinations:
This is where the Wayback Machine (archive.org) becomes your best friend. Use it to view what used to be at those broken URLs.
Sometimes you’ll find the perfect opportunity – other times you’ll find something completely irrelevant. About 60% of what you find will be usable, in my experience.
Create Replacement Content:
Here’s where most people drop the ball – they create mediocre content and wonder why nobody links to it. Your replacement needs to be BETTER than what was there before, not just “good enough.”
I once spent three full days creating a massive guide to replace a broken link about social media analytics. Overkill? Maybe. But 8 out of 12 site owners I contacted ended up using my replacement. Worth every minute.
Ensure your content is comprehensive, up-to-date, and valuable to the target audience. Don’t skimp on visuals – charts, graphs, and custom images make your content much more linkable.
Compile Outreach List:
Create a spreadsheet with:
- Website URL
- Page URL containing the broken link
- Broken link URL
- Website owner or editor’s name
- Contact email or contact form URL
- Notes on the content topic and your replacement piece
I like to color-code my prospects based on authority. Green for high-priority targets, yellow for medium, red for low. Helps me focus my energy where it matters most.
Craft Personalized Outreach Emails:
This is NOT the time for a generic template! Your email needs to be helpful, not salesy.
Something like: “Hey [Name], I was reading your excellent guide on [Topic] and noticed the link to [Website] is now broken. I’ve actually created an updated guide on this exact topic that might be a good replacement. Happy to send it over if you’re interested in fixing that dead link.”
Keep it concise and friendly. No one wants to read your life story or feel like they’re being hustled.
Send Outreach Emails:
Use a professional email address.
Personalize each email based on your research – mention something specific you liked about their content.
Follow up ONCE after 1-2 weeks if you don’t receive a response. My second email usually just says “Hey, just checking if you saw my previous message about the broken link on your site?” Short and sweet.
Track Responses and Results:
Keep detailed notes on responses. Some sites might take weeks to implement your link, so don’t assume silence means rejection.
Follow Up and Build Relationships:
Thank website owners who use your link. Seriously, a simple “thank you” goes a long way.
Offer additional value when possible – maybe you noticed other broken links on their site or have ideas for future collaborations.
Successful broken link building is about creating high-quality, relevant content that genuinely replaces or improves upon the original broken link. I’ve had best results in niches with lots of statistics or technical information that goes outdated quickly. Find those opportunities and you’ll be golden!
Strategy #3: Guest Blogging
Ah, guest blogging—the bread and butter of link building. It’s like crashing someone else’s party, but instead of bringing a cheap bottle of wine, you show up with a gourmet dish that everyone raves about. Done right, it’s a win-win: you get exposure to a new audience, and the host gets fresh, high-quality content. But let’s be real—it’s not as simple as firing off a generic email and hoping for the best. I’ve learned this the hard way, trust me.
These links are valuable because they’re:
- Relevant: You’re writing for a website in your niche, so the link fits like a glove.
- Authoritative: You’re piggybacking on the credibility of an established site.
- Contextual: The link is nestled in content you wrote, which makes it feel natural, not forced.
But here’s the kicker: guest blogging isn’t just about the link. It’s about building relationships. I once wrote a guest post for a mid-tier blog in my niche, and the editor loved it so much that she introduced me to a bigger publication. That one connection led to a steady stream of opportunities. So, don’t just think of it as a link-building tactic—think of it as networking in disguise.
How to implement a Guest Blogging link building strategy:
Define Your Goals
Before you start pitching, ask yourself: What do I want to achieve? Is it backlinks? Referral traffic? Brand awareness? For me, it’s usually a mix of all three. But I’ve found that focusing too much on the link can backfire. Editors can smell a self-serving pitch from a mile away. Instead, focus on providing value. The links will follow.
2. Research Potential Host Blogs
This is where the magic happens. Use search operators like “keyword + write for us” or “keyword + guest post” to find blogs that accept contributions. But don’t stop there—check out your competitors’ backlink profiles. Where are they guest posting? Those are your golden opportunities.
Pro tip: Look for blogs that actually engage their audience. A blog with a ton of comments and social shares is worth its weight in gold. I once wrote for a blog with a smaller following but a super-engaged community, and the traffic from that post outperformed a bigger, more generic site.
3. Create a Prospect List
Get organized. I use a spreadsheet with columns for:
- Blog name and URL
- Domain authority (I use Ahrefs, but Moz works too)
- Target audience and content focus
- Guest posting guidelines URL
- Editor’s name and contact info
I also add a column for “Pitch Status”—whether I’ve sent a pitch, received a response, or need to follow up. It’s a lifesaver when you’re juggling multiple pitches.
4. Qualify Prospects
Not all blogs are created equal. I’ve made the mistake of pitching to sites that looked great on paper but had zero engagement. Big mistake. Now, I check:
- Relevance: Does the blog align with my niche?
- Engagement: Are people actually reading and interacting with their content?
- Link Policy: Do they allow dofollow links? (Some blogs sneak in nofollow links, which defeats the purpose.)
- Content Quality: Is their content well-written and up-to-date?
If the blog feels spammy or outdated, move on. Your time is better spent elsewhere.
5. Develop Content Ideas
Here’s where creativity comes in. Don’t just pitch generic topics like “10 Tips for Better SEO.” Dig into their existing content and find gaps. Maybe they’ve written about email marketing but haven’t covered advanced segmentation strategies. That’s your in.
I once pitched a post about “The Psychology of Color in Marketing” to a design blog. It wasn’t something I’d written about before, but I knew it would resonate with their audience. The editor loved it, and it became one of their most-shared posts that month.
6. Craft Your Pitch
This is where most people mess up. A generic pitch like “I’d love to write for your blog” is going straight to the trash. Instead, make it personal. Here’s a template I’ve had success with:
Subject: [Specific Topic Idea] for [Blog Name]
Hi [Editor’s Name],
I’ve been a fan of [Blog Name] for a while, especially your recent post on [Specific Topic]. It got me thinking about [Related Idea], and I’d love to contribute a piece on [Your Topic Idea].
Here’s a quick outline:
- [Point 1]
- [Point 2]
- [Point 3]
I think this would resonate with your audience because [Reason]. Let me know if you’re interested, and I’d be happy to draft it up!
Best,
[Your Name]
Keep it short, sweet, and tailored to their blog. And for the love of all things SEO, proofread your email. Nothing screams “amateur” like a typo in your pitch.
7. Send Outreach Emails
Timing is everything. I’ve found that sending pitches on Tuesday or Wednesday mornings gets the best response rates. And always use a professional email address. Hotdude99@gmail.com might work for Tinder, but it’s not doing you any favors here.
8. Follow Up
If you don’t hear back after a week or two, send a polite follow-up. Something like:
Hi [Editor’s Name],
Just checking if you had a chance to see my email about [Topic Idea]? I’d love to hear your thoughts!
Best,
[Your Name]
Don’t be pushy, but don’t be afraid to follow up once. Editors are busy people, and sometimes emails slip through the cracks.
9. Write High-Quality Content
Once your pitch is accepted, don’t blow it. Write something that’s genuinely helpful and engaging. Follow their style guide, include internal links to their content, and naturally incorporate 1-2 links back to your site. But don’t force it—if the link feels out of place, it’s better to leave it out.
10. Promote Your Guest Post
Your job isn’t done when the post goes live. Share it on your social media channels, respond to comments, and thank the editor for the opportunity. I’ve found that editors are more likely to invite you back if you actively promote the post.
The Key to Success
Guest blogging isn’t a one-and-done deal. It’s about building relationships and providing value. Focus on creating content that resonates with the host blog’s audience, and the links will come naturally. And remember: quality over quantity. One well-placed guest post on a high-authority site can do more for your SEO than a dozen mediocre ones.
Strategy #4: Skyscraper Technique
The Skyscraper Technique Sounds fancy, doesn’t it? Like something out of a spy movie. But really, it’s just about creating something so good that people can’t help but link to it. Think of it as the SEO version of building a skyscraper in a city of bungalows—it’s impossible to ignore.
I hesitated about including this strategy. The Skyscraper Technique, originally coined by Brian Dean of Backlinko, has been around for 10 years. And while it is still effective, its effectiveness has declined over the years due to increased competition, changing search algorithms, and evolving content consumption habits. However, when applied strategically, it can still be quite effective. Primarily, long form content doesn’t always perform the best… so be sure to research the other top content for the keywords you’re targeting, and make sure there are some other long form content pages already ranking.
I first stumbled onto this technique years ago when I was trying to rank for a competitive keyword in the fitness niche. I found a popular blog post titled something like “10 Best Exercises for Weight Loss” and thought, I can do better than that. So, I spent a week creating a monster guide, called something like: “50 Science-Backed Exercises for Weight Loss (With Step-by-Step instructions).” It was a beast of a post, but it worked. Over time, the post earned over 20 backlinks from sites that had previously linked to the original post.
But here’s the thing: the Skyscraper Technique isn’t just about making something bigger. It’s about making something better. And in today’s world of AI-generated content, that’s more important than ever. Sure, you can churn out a 5,000-word article in minutes, but if it’s just fluff, no one’s going to link to it. You need depth, originality, and a sprinkle of personality.
How to implement a Skyscraper link building strategy
Choose Your Topic
Start by identifying a topic that’s already popular in your niche. Look for content that’s getting a lot of backlinks and social shares. Tools like BuzzSumo or Ahrefs Content Explorer are great for this. But don’t just pick any topic—make sure it’s something you can genuinely improve upon.
For example, if you’re in the travel niche, you might find a popular post like “10 Best Places to Visit in Italy.” Your Skyscraper version could be “The Ultimate Italy Travel Guide: 50 Hidden Gems, Local Tips, and Itineraries.” See the difference? It’s not just longer—it’s more comprehensive and actionable.
Find Popular Existing Content
Once you’ve chosen your topic, dig into the top-performing content. Look at what’s already out there and ask yourself: What’s missing? Maybe the existing posts are outdated, lack visuals, or don’t go deep enough. That’s your opportunity to shine.
I once found a popular post about “How to Start a Blog” that had over 500 backlinks. The problem? It was written in 2015 and hadn’t been updated since. So, I created a 2023 version with updated stats, new tools, and step-by-step videos. It wasn’t just better—it was necessary.
Analyze the Top-Performing Content
Take notes on what makes the top posts successful. Is it their structure? Their visuals? Their tone? Then, figure out how you can one-up them. Maybe you can add more data, include interactive elements, or make it more visually appealing.
For example, if the top post is a listicle, consider turning yours into a step-by-step guide or a case study. If it’s text-heavy, add videos, infographics, or downloadable resources. The goal is to make your content the definitive resource on the topic.
Create Superior Content
This is where the magic happens. Your content needs to be so good that people feel compelled to link to it. Here’s what I focus on:
- Depth: Go beyond the surface-level advice. If you’re writing about “Email Marketing Tips,” don’t just list them—explain why they work and include real-world examples.
- Visuals: People love visuals. Add charts, graphs, and custom images to break up the text.
- Practical Value: Make it actionable. Include templates, checklists, or tools that readers can use right away.
I once spent an entire weekend creating a free downloadable template to accompany a blog post. It was a pain, but it paid off—the post got shared like crazy, and I landed some high-quality backlinks.
Optimize Your Content
Don’t forget the basics. Use your target keyword in the title, headers, and meta description. Internal linking is also key—link to other relevant posts on your site to keep readers engaged.
Publish and Promote
Once your content is live, shout it from the rooftops. Share it on social media, email it to your subscribers, and consider running a small ad campaign to boost visibility. The more eyes on your content, the more likely it is to attract links.
Identify Link Prospects
Now comes the fun part: finding people to link to your content. Use a tool like Ahrefs or SEMrush to find websites that have linked to the original post. These are your prime targets because they’ve already shown interest in the topic.
Craft Your Outreach Email
Your outreach email should be helpful, not pushy. Here’s a template I use:
Subject: Thought you might like this [Your Topic] resource
Hi [Name],
I noticed you linked to [Original Post] in your article about [Topic]. I recently published an updated guide on the same topic that includes [New Feature/Insight]. I thought it might be a useful resource for your readers.
Here’s the link: [Your Post URL]
Let me know what you think!
Best,
[Your Name]
Keep it short and sweet. The goal is to make their life easier, not to sell them something.
Track Your Outreach
Use a spreadsheet or CRM to track who you’ve contacted, their responses, and whether they’ve linked to your content. I like to color-code mine: green for positive responses, yellow for follow-ups, and red for rejections. It’s a simple system, but it works.
Follow Up and Build Relationships
If someone links to your content, thank them. Share their post on social media or mention them in your newsletter. Building these relationships can lead to more opportunities down the road.
The key to success with the Skyscraper Technique is genuinely creating content that provides significantly more value than existing resources. Focus on quality, depth, and user experience rather than just trying to be “bigger.” This approach not only earns links but also establishes your authority in your niche and provides real value to your audience.
Strategy #5: Expert Interviews
Expert interviews are like the Swiss Army knife of link building. Not only do they help you build high-quality backlinks, but they also position you as a trusted authority in your niche. Plus, they’re a fantastic way to network with industry leaders. I mean, who doesn’t love rubbing elbows with the pros?
I’ll never forget my first expert interview. I was nervous as heck, sweating through my shirt like I was about to give a TED Talk. The expert? A well-known marketing guru with a massive following. I was convinced she’d laugh at my amateur setup (a $20 microphone and a laptop that sounded like a jet engine). But you know what? She didn’t care. She was just happy to share her knowledge. That interview not only landed me a backlink from her site but also opened doors to other opportunities I never expected.
The beauty of expert interviews is that they’re mutually beneficial. You get valuable content and links, and the expert gets exposure to your audience. It’s a win-win.
How to implement an “expert interviews” link building strategy:
1. Identify Potential Experts
Start by brainstorming a list of influencers, thought leaders, and rising stars in your niche. Don’t just go for the big names—sometimes, up-and-coming experts are more accessible and equally knowledgeable. I like to use tools like LinkedIn or Twitter to find experts who are active and engaged.
Pro tip: Look for experts who’ve recently published a book, launched a product, or spoken at a conference. They’re often looking for opportunities to promote their work, which makes them more likely to say yes.
2. Create an Expert List
Get organized. I use a spreadsheet to track:
- Expert’s name
- Area of expertise
- Website and social media profiles
- Contact information
- Recent work or publications
I also add a column for “Outreach Status” to keep track of who I’ve contacted and their responses. Trust me, it’s easy to lose track when you’re juggling multiple interviews.
3. Craft Your Outreach Message
Your outreach email should be personalized and to the point. Here’s a template I’ve had success with:
Subject: Quick question from a fan!
Hi [Expert’s Name],
I’ve been following your work on [Topic] and loved your recent [Article/Book/Post]. I’m putting together a piece on [Your Topic] and would love to include your insights. Would you be open to a quick interview?
It would only take [X minutes], and I’d be happy to share the final piece with you before it goes live.
Let me know if you’re interested!
Best,
[Your Name]
Keep it short and respectful. Experts are busy people, so make it easy for them to say yes.
4. Prepare for the Interview
Once you’ve secured an interview, do your homework. Research the expert’s background, read their recent work, and prepare thoughtful questions. I like to send the questions in advance so they have time to think about their answers.
Pro tip: Don’t just ask generic questions like “What’s your biggest challenge?” Dig deeper. For example, if you’re interviewing a productivity expert, ask something like, “What’s one productivity myth you wish people would stop believing?”
5. Conduct the Interview
Be professional but personable. Start with a warm introduction and thank them for their time. During the interview, listen actively and ask follow-up questions. Some of the best insights come from spontaneous moments.
I once interviewed a cybersecurity expert, and we ended up going off-script into a fascinating discussion about the future of AI in security. That unexpected tangent became the most shared part of the interview.
6. Publish the Interview
Format the interview attractively on your site. Include a brief intro about the expert, a headshot, and links to their work. Don’t forget to optimize the post for SEO—use relevant keywords in the title, headers, and meta description.
7. Promote the Interview
Share the interview on your social media channels and tag the expert. Most experts will share it with their audience, which can drive traffic and attract backlinks. I also like to create social media snippets with quotes from the interview. They’re easy to share and highly engaging.
8. Follow Up
After the interview goes live, send a thank-you email to the expert. Include a link to the post and offer to share any promotional materials they might need. This small gesture can go a long way in building a lasting relationship.
Success with expert interviews hinges on providing value to both your audience and the experts you interview. Focus on creating genuine, insightful conversations that benefit all parties involved. This approach not only helps build links but also establishes you as a respected figure in your industry, opening doors for further opportunities and collaborations.
Strategy #6: Featured.com
Ah, Featured.com. It’s like the LinkedIn of link building—except instead of connecting with old coworkers, you’re connecting with journalists who might just feature you in their next article. If you’ve ever dreamed of seeing your name in lights (or at least in a reputable publication), this is your chance.
I’ll be honest, though: when I first heard about Featured.com, I was skeptical. I thought, How many journalists are really scouring this site for sources? But then I gave it a shot, and within a couple of weeks, I was quoted in a high authority article. It wasn’t a full-blown feature, but it was enough to make me a believer.
The beauty of Featured.com is that it’s a two-way street. Journalists get access to experts, and you get access to journalists. It’s like speed dating for media exposure. You know what’s also cool? It’s free.
How to implement a Featured.com link building strategy:
1. Sign Up for Featured.com
First things first: create an account. Choose your areas of expertise carefully—this isn’t the time to be a jack-of-all-trades. Focus on the topics you genuinely know inside and out. For me, that’s SEO and content marketing. For you, it might be something completely different.
Pro tip: Write a killer bio. This is your chance to sell yourself, so make it count. Highlight your credentials, experience, and any notable achievements. And for heaven’s sake, use a professional headshot. No selfies in the bathroom mirror, please.
2. Set Up Email Notifications
Once your account is set up, configure your email notifications. You’ll start receiving queries from journalists looking for sources. I recommend setting up filters to organize these emails—otherwise, your inbox will quickly become a nightmare.
3. Monitor Incoming Queries
Check your email regularly for new queries. Journalists often work on tight deadlines, so timing is everything. I’ve found that responding within the first few hours gives you the best shot at being featured.
4. Prepare Your Response
When you find a query that aligns with your expertise, craft a thoughtful response. Don’t just regurgitate generic advice—provide unique insights that stand out. Here’s a template I use:
Subject: Re: [Query Topic]
Hi [Journalist’s Name],
I came across your query on Featured.com and would love to contribute. As a [Your Title] with [X years] of experience in [Your Niche], I’ve found that [Unique Insight].
Here’s a quick summary of my thoughts:
- [Point 1]
- [Point 2]
- [Point 3]
Let me know if you’d like more details or a quote for your piece.
Best,
[Your Name]
Keep it concise and to the point. Journalists don’t have time to read a novel.
5. Submit Your Response Promptly
Timing is crucial. If the query has a deadline, make sure you respond well before it. I’ve missed out on a few opportunities because I waited too long, and trust me, it stings.
6. Follow Up (If Appropriate)
If you don’t hear back after a few days, it’s okay to send a polite follow-up. Something like:
Hi [Journalist’s Name],
Just checking if you had a chance to see my response to your query about [Topic]. I’d be happy to provide additional insights if needed.
Best,
[Your Name]
But don’t be pushy. If they’re not interested, move on.
7. Track Your Submissions
Keep a spreadsheet of the queries you’ve responded to, including:
- Date of submission
- Publication name
- Query topic
- Your response summary
This will help you track your progress and identify patterns in what works.
8. Monitor for Publications
Set up Google Alerts for your name and company. This way, you’ll know immediately if you’ve been featured. I also recommend checking the publications you’ve submitted to regularly—sometimes, they don’t notify you when your quote is used.
9. Engage with Published Content
If you’re featured, share the article on your social media channels and tag the journalist. A simple “Thank you for including me!” goes a long way in building relationships. I’ve had journalists come back to me for future stories just because I was easy to work with.
10. Leverage Your Features
Add “As featured in…” to your website and marketing materials. Create a press page to showcase your media mentions. This not only boosts your credibility but also attracts more opportunities.
The key to success with Featured.com is providing timely, valuable, and unique insights to journalists. Focus on quality over quantity in your responses. This strategy not only helps in building high-quality backlinks but also establishes you as a go-to expert in your field, potentially leading to more media opportunities beyond Featured.com. Always prioritize building genuine relationships with journalists and providing value to their audience over solely seeking backlinks.
Strategy #7: Content Collaboration
Content collaboration is like a potluck dinner. You bring your best dish (your expertise), someone else brings theirs, and together, you create a feast that’s way better than anything you could’ve made on your own. It’s a fantastic way to tap into new audiences, build relationships, and—of course, earn some sweet backlinks.
I’ll never forget my first content collaboration. It was with a fellow marketer who had a blog in a complementary niche. We decided to co-write an article about “The Psychology of Social Media Engagement.” I handled the data and research side, while she brought her expertise in behavioral psychology. The result? A piece that got shared like crazy and landed us both a ton of backlinks. Plus, we became good friends in the process. Win-win.
The beauty of content collaboration is that it’s not just about the links—it’s about the relationships you build along the way. And in the world of SEO, relationships are everything.
How to implement a Content Collaboration link building strategy
Define Your Content
Start by deciding what type of content you want to collaborate on. It could be a blog post, a video, a podcast, or even an infographic. The key is to choose something that plays to both your strengths.
For example, if you’re a whiz at data analysis and your collaborator is a storytelling genius, you could create a data-driven case study with a compelling narrative. Or, if you’re both visual thinkers, an interactive infographic might be the way to go.
Identify Potential Collaborators
Look for businesses or content creators in your niche who share your target audience but aren’t direct competitors. Tools like LinkedIn, Twitter, and even Instagram can be great for finding potential partners.
Pro tip: Don’t just go for the big names. Sometimes, smaller creators are more willing to collaborate and can bring just as much value to the table.
Create a Collaboration Prospect List
Get organized. I use a spreadsheet to track:
- Name of individual or company
- Website and social media profiles
- Contact information
- Notes on their content style and audience
I also add a column for “Collaboration Ideas” where I jot down potential topics or formats that might work for both of us.
Analyze Potential Partners
Before reaching out, do your homework. Check out their content to make sure it aligns with your brand and values. Look at their engagement metrics—comments, shares, and backlinks—to gauge their reach and influence.
I once made the mistake of collaborating with someone who had a huge following but a terrible reputation. The content did well, but the backlash from their audience wasn’t worth it. Lesson learned: always vet your collaborators.
Develop Collaboration Ideas
Brainstorm content concepts that leverage both parties’ strengths. For example:
- Co-authored articles: Split the writing and research duties.
- Joint webinars: Combine your expertise for a live event.
- Podcast crossovers: Guest on each other’s shows.
- Infographics: One of you provides the data, the other designs the visuals.
The key is to create something that provides unique value to both audiences.
Craft Your Outreach Message
Your outreach email should be personalized and focused on mutual benefits. Here’s a template I use:
Subject: Collaboration idea for [Their Brand Name]
Hi [Name],
I’ve been following your work on [Topic] and love how you [Specific Compliment]. I’m working on a piece about [Your Topic] and think our audiences would really benefit from a collaboration.
Here’s a quick idea: [Brief Description of Collaboration Idea].
Let me know if you’re interested, and we can brainstorm further!
Best,
[Your Name]
Keep it short and sweet. The goal is to start a conversation, not to overwhelm them with details.
Plan the Collaboration
Once you’ve found a willing partner, schedule a planning session. Discuss:
- Roles and responsibilities
- Timeline and deadlines
- Content format and structure
- Promotion strategy
I like to use tools like Trello or Asana to keep track of tasks and deadlines. It keeps everyone on the same page and avoids last-minute chaos.
Create the Content
Work closely with your collaborator to develop high-quality content. Make sure it’s well-researched, engaging, and provides real value to your audiences. And don’t forget to optimize it for SEO—use relevant keywords, internal links, and meta tags.
Promote the Content
Once the content is live, promote it like crazy. Share it on your social media channels, email it to your subscribers, and encourage your collaborator to do the same. The more eyes on the content, the more backlinks you’ll attract.
Pro tip: Create social media snippets, quotes, or teaser videos to make promotion easier. I’ve found that visual content tends to perform better on social media.
Follow Up and Build Relationships
After the collaboration, thank your partner and discuss how it went. Was it successful? Would they be open to collaborating again in the future? Building these relationships can lead to ongoing opportunities and even partnerships.
Successful link building with content collaboration involves creating genuine value for both parties’ audiences. Focus on developing high-quality, innovative content that leverages each collaborator’s unique strengths and expertise. This approach not only helps in building high-quality backlinks but also expands your reach, enhances your authority in your niche, and opens doors for ongoing partnerships and opportunities.
Bonus Tip: Leverage User-Generated Content
So… should you also focus on user-generated content? I think so, and here’s why:
It’s like having your audience do the heavy lifting for you. Think of it as crowdsourcing your content strategy. Not only does it save you time and effort, but it also builds a sense of community around your brand. Plus, when done right, it can be a goldmine for backlinks.
The beauty of UGC is that it’s authentic. People trust content created by their peers more than they trust branded content. And when your audience becomes your biggest advocate, the links (and love) just keep coming.
How to implement a UGC link building strategy
1. Define Your UGC Strategy
Start by deciding what type of UGC you want to encourage. It could be:
- Reviews and testimonials
- Photos or videos
- Blog posts or tutorials
- Social media posts
The key is to choose something that aligns with your brand and resonates with your audience. For example, if you’re a fitness brand, you might ask customers to share their workout routines using your products.
2. Create Incentives
Let’s be real: people need a little nudge to create content. Offer incentives like:
- Feature on your website or social media
- Discounts or free products
- Contests or giveaways
I once ran a UGC contest where the winner got a year’s supply of our product. The entries poured in, and we ended up with enough content to last us months.
3. Set Up UGC Platforms
Make it easy for people to submit their content. Create dedicated spaces on your website, like:
- Review sections
- Community forums
- Photo galleries
And don’t forget to optimize these areas for SEO. Use relevant keywords, meta tags, and schema markup to make them more discoverable.
4. Launch Your UGC Campaign
Announce your campaign across all your channels—website, email, social media. Be clear about the guidelines, incentives, and how to participate. And don’t be afraid to get creative with your messaging. A catchy hashtag can go a long way.
5. Engage and Moderate
Once the submissions start rolling in, engage with your contributors. Like their posts, leave comments, and thank them for participating. And make sure to moderate the content to ensure it’s high-quality and relevant.
I once had a customer submit a photo that was, well, let’s just say not brand-appropriate. Lesson learned: always have a moderation process in place.
6. Showcase and Promote UGC
Feature the best submissions on your website and social media. Create roundup posts or galleries to highlight the top entries. And don’t forget to tag the contributors—it’s a great way to show appreciation and encourage more participation.
Pro tip: Turn UGC into a blog post. For example, if you’re a travel brand, you could create a post like “10 Stunning Travel Photos Taken by Our Customers.” It’s a win-win: you get fresh content, and your customers get exposure.
7. Encourage Sharing and Linking
Provide easy sharing tools for contributors to spread their content. And don’t be shy about asking them to link back to your site. A simple “Love your photo! Would you mind linking to us in your blog post?” can go a long way.
8. Leverage UGC for SEO
Optimize your UGC pages with relevant keywords and meta tags. Use schema markup to help search engines understand and display the content. And don’t forget to interlink between your UGC pages and other parts of your site.
9. Analyze and Refine
Track metrics like engagement, backlinks generated, and traffic from UGC. Use the insights to refine your strategy and improve future campaigns. For example, if you notice that photo submissions perform better than videos, focus on that in your next campaign.
UGC link building success comes from creating genuine enthusiasm among your audience to share their experiences with your brand. Focus on fostering a community and providing value to contributors, rather than just acquiring links. This approach will lead to more authentic, diverse, and valuable backlinks while also building brand loyalty and engagement.
There you have it – 7 free link building strategies to supercharge your SEO efforts + a bonus strategy! By now I hope it’s clear, that link building is about building relationships and providing value, not just manipulating search engines. Focus on quality, relevance, and helpfulness, and you’ll be on your way to a stronger online presence.
Happy link building!