Turning Supplements into SEO Superstars
As an SEO coach and practitioner, I’ve worked with all kinds of clients, but this ecommerce SEO case study stands out. My client, the owner of a popular supplements brand, was struggling to drive organic traffic to her Shopify store. Before we started working together, she was averaging a mere 8 visitors per month from Google searches. That’s right, 8 visitors – even though she was generating a significant amount of sales from paid traffic.
On This Page
Recognizing the need for a strategic SEO overhaul (because you should never put all of your eggs in one traffic basket), she reached out to me for one-on-one coaching. Her supplements business operated in a highly competitive niche, so I knew we had our work cut out for us. But with the right approach, I was confident we could transform her search traffic outlook.
Struggling to Drive Ecommerce Traffic? This Supplements Brand Proves SEO Can Work Fast
Rather than diving headfirst into complex technical SEO, we took a focused, content-driven strategy. Through in-depth keyword research, we identified the most valuable topics and pain points for her target audience. From there, we developed a content plan centered around establishing her brand as a authority in the supplements space.
Over the next two and a half months, we executed this content strategy with precision. She wrote informative blog posts targeting our prioritized keywords, and I provided guidance on optimizing each page for maximum search visibility. Importantly, we also collaborated on an outreach campaign to build high-quality backlinks pointing to her site.
SEO ≠ SLOW: Just because it’s SEO, that doesn’t mean it has to be SLOW!
It’s a commonly held misconception that SEO takes 6-12 months to before you start seeing meaningful results. But with our focused, strategic approach, that timeline was shattered. In just two and a half months, we started seeing a dramatic uptick in her organic traffic and search visibility.
This flies in the face of the notion that SEO is a slow, drawn-out process. By honing in on the most impactful tactics – content creation and strategic link building – we were able to achieve a rapid transformation for her online store.
No month-over-month tracking, no waiting and wondering if the SEO efforts would pay off. Just a sizable 68% surge in organic users in less than 90 days. This sort of accelerated success is what’s possible when you cut through the SEO noise and concentrate on the fundamentals that move the needle.
The results speak for themselves:
- 68% increase in organic users in the last 28 days
- 81% rise in organic clicks
- 104% boost in organic search impressions
To put those numbers in perspective, her Shopify store is now ranking #2 in Google for one of our core keyword targets – an astronomical leap from the 8 visitors per month she was getting before we started. And this is just the beginning.
What’s most remarkable about this success is that we achieved it without getting bogged down in overly technical SEO tasks or blast emailing random link directories. Instead, we laser-focused on the fundamental drivers of SEO: high-quality, user-focused content and strategic link building.
The supplements space is famously competitive, but my client’s brand is now poised to dominate the organic search results. Her products are fantastic, and with a thoughtful, streamlined SEO strategy in place, the sky’s the limit for her ecommerce business.
Ready to Replicate This Ecommerce SEO Success for Your Brand?
I hope you found my ecommerce SEO case study enlightening. If you’re struggling to drive organic traffic to your website, regardless of your industry, I’d be happy to show you how I can help. I’ll share the exact process I used to help my supplements client achieve a 68% traffic surge in under 3 months, and I’m confident I can help you replicate those results too. Just send me a message saying “I’m ready to grow!” and let’s get started.