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SEO Glossary

An ever-growing, A-Z list of SEO related terms and their in-depth definitions, to keep you in the loop and up to date.

Algorithm

  • Ryan B 

Think of search engine algorithms as super-picky nightclub bouncers – they decide who gets in (ranks) and who doesn’t. Google’s algorithm, in particular, is like a complex recipe with over 200 ingredients (ranking factors) that’s constantly being tweaked. The main algorithms you should know about: What makes this important for SEO? The algorithm determines whether your… Read More »Algorithm

Alt Text

  • Ryan B 

Alt text (alternative text) is basically your images’ wingman in the SEO world. Think of it as describing a picture to someone over the phone – you need to be clear, specific, and get to the point. When you add alt text to images, you’re doing three important things: helping visually impaired users understand your content… Read More »Alt Text