Think of search engine algorithms as super-picky nightclub bouncers – they decide who gets in (ranks) and who doesn’t. Google’s algorithm, in particular, is like a complex recipe with over 200 ingredients (ranking factors) that’s constantly being tweaked. The main algorithms you should know about: What makes this important for SEO? The algorithm determines whether your… Read More »Algorithm
Understanding your SEO position analysis is the foundation of any successful SE0 strategy. As websites compete for valuable search rankings, knowing exactly where you stand, and why, can mean the difference between page-one visibility and getting lost in the depths of search results. This checklist breaks down the process into manageable steps, helping you assess and… Read More »SEO Position Analysis Made Easy: Simple to Follow 7 Step Checklist
Alt text (alternative text) is basically your images’ wingman in the SEO world. Think of it as describing a picture to someone over the phone – you need to be clear, specific, and get to the point. When you add alt text to images, you’re doing three important things: helping visually impaired users understand your content… Read More »Alt Text
Here’s a little something I’d like to share with you… the art of link building – without spending a dime! That’s right; you don’t need a massive budget to build high-quality backlinks. With these 7 free link building strategies, you’ll be well on your way to improving your website’s authority and ranking higher in search engines.… Read More »7 Free Link Building Strategies That Actually Work (No Tricks or Hacks)
I’ll be completely honest. Even though I write blogs and create lots of content, I actually prefer Facebook Groups over blogs for learning about new SEO tactics, what other SEO’s are having success with, and just keeping up-to-date with all things SEO. Joining Facebook groups focused on SEO can significantly enhance your knowledge and networking opportunities… Read More »7 SEO Facebook Groups that I Personally Recommend
Turning Supplements into SEO Superstars As an SEO coach and practitioner, I’ve worked with all kinds of clients, but this ecommerce SEO case study stands out. My client, the owner of a popular supplements brand, was struggling to drive organic traffic to her Shopify store. Before we started working together, she was averaging a mere 8… Read More »Ecommerce SEO Case Study: How We Boosted My Ecommerce Client’s Organic Traffic by 68% in Under 3 Months
According to a comprehensive study by Ahrefs, 96.55% of all pages receive zero search traffic from Google, highlighting the significant challenge of achieving visibility in search results. This statistic underscores the importance of understanding and leveraging Google’s ranking factors, as only a small fraction of web pages successfully attract organic search traffic. Here’s my list of… Read More »Google Ranking Statistics for SEO
Looking to boost your website’s visibility in search results without diving into complex technical details? Easy on-page SEO is the key to unlocking higher rankings and driving more organic traffic to your site. On page SEO is critical, but in all honesty, most SEO’s way overcomplicate it. In this comprehensive guide, I’ll walk you through the… Read More »Easy On-Page SEO Checklist: Do This – Rank Higher – Done!
It was late last year when one of our clients, a mid-sized eCommerce company selling outdoor gear, approached us with a significant challenge. Despite having a well-designed website and solid products, their organic traffic had stagnated for several months. The client was frustrated, especially since their competitors were starting to outrank them for high value, product-related… Read More »The 6-Month Journey to a 42% Traffic Increase: On-Page SEO in Action